Mailchimp
Email marketing platform from Intuit with automation flows, landing pages, an SMS add-on and 300+ integrations.
Founded 2001
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Mailchimp is an email marketing platform founded in Atlanta in 2001 and owned by Intuit since 2021. It covers email campaigns, marketing automation flows, landing pages, pop-up forms, audience segmentation and reporting, with more than 300 integrations and an SMS add-on for paid plans in select countries.
Pricing depends on the plan and your contact count. The Free plan allows 250 contacts and 500 emails a month (250 a day), with one seat, no scheduling and Mailchimp branding. Essentials starts at $13 a month for 500 contacts, Standard at $20 for 500 contacts and Premium at $350 for 10,000 contacts. Paid plans bill overages when you pass your contact or send limit, and unsubscribed and non-subscribed contacts count toward your contact total. Automation grows by plan: Essentials flows allow up to 4 steps, while Standard and Premium allow branching flows of up to 200 steps.
Best for
Small and midsize businesses, especially online stores, that want email, landing pages, SMS and a large integration catalog from one vendor and will use Standard-plan features such as predictive segments.
Pros
- Landing pages, pop-up forms and basic segmentation on every plan, including Free
- Standard adds predictive and advanced segmentation, dynamic content and send-time optimization
- More than 300 integrations, a Marketing API and a Transactional email add-on on Standard and Premium
- Premium includes unlimited seats, phone and priority support and enterprise SSO
Cons
- Small Free plan: 250 contacts, 500 emails a month, one seat and no scheduling
- Essentials automation flows stop at 4 steps
- Unsubscribed and non-subscribed contacts count toward the contact total you pay for
- No built-in paid newsletter subscriptions or subscriber referral program
- Premium starts at $350 a month for 10,000 contacts
From our tests
Screenshots of Mailchimp from our hands-on tests. Each links to the full-size image; the test name leads to the task, how we judged it and the other tool's result.
Pricing
| Plan | Monthly | Yearly (12-month total) |
|---|---|---|
| FreeUp to 250 contacts; max 500 emails/month or 250/day; 1 seat, 1 audience | Free Free plan | |
| EssentialsFrom $13/month for 500 contacts; price rises with contacts; sends 10x contacts/month; 3 seats; billed monthly | $13/mo | no yearly price |
| StandardFrom $20/month for 500 contacts; sends 12x contacts/month; 5 seats; annual billing only at 10,000+ contacts via sales | $20/mo | no yearly price |
| PremiumFrom $350/month for 10,000 contacts; sends 15x contacts/month; unlimited seats; annual billing via sales | $350/mo | no yearly price |
Prices checked on .
Features
In Email marketing
| Feature | Mailchimp |
|---|---|
| Free tier size | Yes · 250 contacts, 500 emails/month (250/day) |
| Automations | Yes · Essentials: flows up to 4 steps; Standard/Premium: flows up to 200 steps with branching; Free: preview only |
| Landing pages | Yes · All plans, including Free |
| Paid newsletters | No · No native paid subscriptions; Mailchimp points to partner payment apps |
| Segmentation | Yes · Basic on Free/Essentials; advanced and predictive on Standard/Premium |
| Referral program | No · No built-in subscriber referral program listed |
| API | Yes · Marketing API; Transactional email add-on on Standard/Premium (demo only on Free/Essentials) |
| Deliverability tools | Yes · Domain authentication (DKIM, DMARC); Inbox Preview on paid plans (25 tokens/month) |