MailerLite
Email marketing with automations, websites, landing pages and paid newsletters, billed by active subscribers.
Founded 2010
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MailerLite is an email marketing platform launched in 2010 by a team that began as a web design agency in 2005. Besides campaigns and a visual automation builder, it includes websites with a blog, landing pages, signup forms and pop-ups, and digital product and booking sales on every plan, plus paid newsletter subscriptions on paid plans.
The Free plan covers 250 subscribers and 2,500 emails a month, with 2 user seats, 3 active automations, 1 landing page and 1 website. Comfort starts at $12 a month for 500 subscribers ($10.80 a month billed yearly) and lets you send 10 times your subscriber tier each month. Power starts at $25 a month with unlimited emails (fair use applies), unlimited seats and 24/7 live chat support. Billing counts active subscribers only, so unsubscribed and bounced addresses do not count, and account data is stored in the European Union.
Best for
Small businesses, solo creators and nonprofits that want email, automations, a simple website and paid newsletters in one tool at a lower monthly price.
Pros
- Free plan includes automations, a landing page, a website and 2 user seats
- Bills active subscribers only; unsubscribed and bounced addresses do not count
- Digital products and bookings on every plan; paid newsletters on Comfort and Power
- Lower list prices than Mailchimp at most list sizes, with 10% off for yearly billing
- 30% discount for nonprofits on paid plans
Cons
- Free plan sending locks once you pass 250 active subscribers
- Comfort caps you at 50 active automations, 10 landing pages and 3 seats
- No built-in subscriber referral program; it relies on integrations such as GrowSurf
- Free plan has limited API access with no sending, and no custom domains
- Live chat support needs Power, or Comfort at its 50,000-subscriber tier or above
From our tests
Screenshots of MailerLite from our hands-on tests. Each links to the full-size image; the test name leads to the task, how we judged it and the other tool's result.
Pricing
| Plan | Monthly | Yearly (12-month total) |
|---|---|---|
| FreeUp to 250 active subscribers; 2,500 emails/month; 2 user seats | Free Free plan | |
| ComfortFrom $12/month for 500 subscribers ($10.80/month billed yearly); emails = 10x subscriber tier; 3 seats | $12/mo | $129.60/yr ($10.80/mo) |
| PowerFrom $25/month for 500 subscribers ($22.50/month billed yearly); unlimited emails (fair use) and seats | $25/mo | $270/yr ($22.50/mo) |
| Enterprise200K+ subscribers; custom sending volume; priced by active subscribers and add-ons | Custom | |
Prices checked on .
Features
In Email marketing
| Feature | MailerLite |
|---|---|
| Free tier size | Yes · 250 subscribers, 2,500 emails/month |
| Automations | Yes · Free: 3 active, 5 steps; Comfort: 50 active; Power: unlimited; paid plans up to 100 steps |
| Landing pages | Yes · Free: 1; Comfort: 10; Power: unlimited |
| Paid newsletters | Yes · Comfort and Power plans; not on Free |
| Segmentation | Yes · Unlimited dynamic segments and groups on all plans |
| Referral program | No · No built-in; integrates with referral tools such as GrowSurf |
| API | Yes · Full on paid plans; limited on Free (no sending) |
| Deliverability tools | Yes · Domain authentication (DKIM, SPF); MailerCheck verifier from a sister company, paid separately; dedicated IP add-on on Enterprise |