Kit
Email marketing for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers.
Founded 2013
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Kit, formerly ConvertKit, is an email marketing platform for creators that founder Nathan Barry started as a side project in 2013. It combines email broadcasts, visual automations and email sequences with landing pages, opt-in forms, a newsletter website, digital product sales and paid newsletters.
The Free plan manages up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, tagging and segmentation, and selling digital products and subscriptions, but it has no visual automations or sequences. Creator costs $39 a month for up to 1,000 subscribers, or $390 billed yearly, and adds unlimited automations and sequences, RSS campaigns, app integrations and Kit MCP. Pro costs $79 a month at the same list size and adds a newsletter referral system through an included SparkLoop plan, deliverability reporting, engagement scoring and unlimited users. Commerce sales carry a fee of 3.5% plus 30 cents per transaction, card processing included.
Best for
Creators such as writers, YouTubers, podcasters and course sellers who want to grow a newsletter and sell digital products or paid subscriptions from one account.
Pros
- Free plan manages up to 10,000 subscribers with unlimited landing pages and forms
- Paid newsletters, digital products and tip jars on every plan, including Free
- Creator includes unlimited visual automations and email sequences
- Pro adds a newsletter referral system, deliverability reporting and a custom tracking domain
Cons
- No visual automations or email sequences on the Free plan
- Creator starts at $39 a month for up to 1,000 subscribers, versus $19 for MailerLite Comfort at that size
- 3.5% plus 30 cents per commerce transaction
- The referral system and advanced A/B tests are Pro-only
- Free allows 1 user and Creator 2
From our tests
Screenshots of Kit from our hands-on tests. Each links to the full-size image; the test name leads to the task, how we judged it and the other tool's result.
![Kit desktop email preview: [Logo], Refills are back, three lines, a Shop refills button, the FICTIONAL footer line and Kit's footer links](https://media.knockingweb.com/shots/kit-vs-mailchimp-4bc7c5c6.png)
Pricing
| Plan | Monthly | Yearly (12-month total) |
|---|---|---|
| FreeUp to 10,000 subscribers; 1 user; no visual automations or sequences | Free Free plan | |
| CreatorFor up to 1,000 subscribers; price rises with list size; 2 users | $39/mo | $390/yr ($32.50/mo) |
| ProFor up to 1,000 subscribers; price rises with list size; unlimited users | $79/mo | $790/yr ($65.83/mo) |
Prices checked on .
Features
In Email marketing
| Feature | Kit |
|---|---|
| Free tier size | Yes · Up to 10,000 subscribers |
| Automations | Yes · Unlimited visual automations and sequences on Creator and Pro; none on Free |
| Landing pages | Yes · Unlimited on all plans, including Free |
| Paid newsletters | Yes · All plans; 3.5% + 30¢ per transaction |
| Segmentation | Yes · Tags and segments on all plans |
| Referral program | Yes · Pro only, via an included SparkLoop plan |
| API | Yes · All plans |
| Deliverability tools | Yes · Verified sending domain (SPF, DKIM, DMARC); deliverability reporting and custom tracking domain on Pro |