Brevo
Email and SMS marketing platform, formerly Sendinblue, with transactional email and pricing by monthly email volume.
Founded 2012
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Brevo, known as Sendinblue until 2023, is a marketing and customer platform founded in 2012. It combines email and SMS campaigns, transactional email through an API and SMTP relay, marketing automation, signup forms and segmentation with free sales tools such as a deal pipeline and live chat. Higher plans add web push notifications, landing pages, A/B testing and WhatsApp campaigns.
Plans are priced by monthly email volume, and on Starter and Standard the chosen tier also caps stored contacts. The Free plan stores up to 100,000 contacts but sends 300 emails a day with Brevo branding, and up to 2,000 contacts can enter its automations. Starter costs $9 a month for 5,000 emails and up to 500 contacts, Standard $18 a month at that tier with unlimited automation contacts and one landing page, and Professional $499 a month for 150,000 emails. Yearly billing saves 10%.
Best for
Small businesses and online stores that want email, SMS and transactional email in one account from $9 a month, especially those with a large list and modest monthly sending.
Pros
- Free plan stores up to 100,000 contacts and includes transactional email, the API and automations for up to 2,000 contacts
- Starter from $9 and Standard from $18 a month for 5,000 emails, with 10% off billed yearly
- Email, SMS (prepaid credits), transactional email (API and SMTP) and free sales tools in one account
- Advanced segmentation on every plan; Standard adds A/B testing and AI send-time optimization
- Domain authentication (DKIM, DMARC), in most cases automatic through your domain provider; dedicated IP add-on and 3 hours a year with a deliverability specialist on Professional
Cons
- Free plan sends only 300 emails a day, and every email carries Brevo branding
- The 5,000-email Starter and Standard tiers store only 500 contacts; passing the limit moves you to the next, pricier tier automatically
- Starter allows one user, keeps the Brevo logo on emails unless you buy an add-on, and its automations accept at most 2,000 unique contacts
- No landing pages on Free or Starter, and Standard includes only 1
- No paid newsletter subscriptions or newsletter referral program; Brevo Payments links are only for users in France
From our tests
Screenshots of Brevo from our hands-on tests. Each links to the full-size image; the test name leads to the task, how we judged it and the other tool's result.
Pricing
| Plan | Monthly | Yearly (12-month total) |
|---|---|---|
| FreeUp to 100,000 contacts; 300 emails/day; 1 user; Brevo branding on emails | Free Free plan | |
| StarterFrom $9/month for 5,000 emails and up to 500 contacts ($97 billed yearly); price rises with email volume, up to 100,000/month; 1 user | $9/mo | $97/yr ($8.08/mo) |
| StandardFrom $18/month for 5,000 emails and up to 500 contacts ($194 billed yearly); up to 500,000 emails/month; up to 3 users with add-on | $18/mo | $194/yr ($16.17/mo) |
| ProfessionalFrom $499/month for 150,000 emails and up to 2 million contacts ($5,389 billed yearly); up to 10 million emails/month; 10 seats (more with add-on) | $499/mo | $5,389/yr ($449.08/mo) |
| EnterpriseCustom sending volume; unlimited contacts and users; 1 dedicated IP and SAML SSO included; contact sales | Custom | |
Prices checked on .
Features
In Email marketing
| Feature | Brevo |
|---|---|
| Free tier size | Yes · Up to 100,000 contacts; 300 emails/day; 1 user; Brevo branding |
| Automations | Yes · Free and Starter: up to 2,000 unique contacts in active automations; Standard and up: unlimited |
| Landing pages | Yes · Standard: 1; Professional: 10 (50 more per add-on, up to 110); Enterprise: custom; none on Free or Starter |
| Paid newsletters | No · No paid newsletter subscriptions; Brevo Payments (payment links, euros only) is available only to users in France |
| Segmentation | Yes · Advanced segmentation on all plans; AI segmentation and contact scoring on Professional and Enterprise |
| Referral program | Partial · No newsletter referral program; Brevo Loyalty gives customers shareable referral links, Enterprise plan only (an add-on priced by sales) |
| API | Yes · REST API, SMTP relay and outbound webhooks on all plans, including Free; MCP server for AI assistants |
| Deliverability tools | Yes · Domain authentication (DKIM, DMARC); dedicated IP add-on on Professional, 1 included on Enterprise; deliverability specialist 3 h/year on Professional and Enterprise |