Framer
Website builder with a freeform design canvas, an AI design agent, a CMS and hosting on every plan, including Free.
Founded 2013
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Framer is a hosted website builder from Framer B.V., a Dutch company; Koen Bok and Jorn van Dijk co-founded Framer in Amsterdam in 2013. You design pages on a freeform canvas with breakpoints, components and animations, and an AI agent can generate and refine layouts in place. Every plan includes hosting and SSL.
The Free plan publishes to a Framer domain with a "Made in Framer" badge and 1 GB of bandwidth; Framer calls it ideal for non-commercial use. Basic costs $10 a month billed yearly or $15 month to month and includes a custom domain, 30 pages and 2 CMS collections. Pro costs $30 a month billed yearly or $45 month to month, with 150 pages, 10 collections, site redirects, staging and branching. There is no built-in store or member login: Framer says commerce is handled with integrations and custom work.
Best for
Designers, startups and marketing teams that want full visual control over a custom marketing site, portfolio or landing pages, and do not need a built-in store or member accounts.
Pros
- Freeform canvas with breakpoints, components, animations and interactions
- Free plan publishes to a Framer domain; hosting and SSL on every plan
- Built-in SEO: auto-generated sitemap, dynamic CMS metadata, canonical URLs and JSON-LD
- React code components, code overrides and custom head and body code
- Pro adds staging, branching with previews and site redirects
Cons
- No built-in online store, checkout or member logins; these come from integrations or third-party plugins
- The Free plan shows a "Made in Framer" badge, has 1 GB of bandwidth and is aimed at non-commercial use
- Basic allows 30 pages, 2 CMS collections and 1,000 CMS items, with no redirects or staging
- On paid plans, each editor beyond the workspace owner costs $20 a month billed yearly (content editors $10)
- Month-to-month billing costs 50% more: Basic $15 and Pro $45 a month instead of $10 and $30
Pricing
| Plan | Monthly | Yearly (12-month total) |
|---|---|---|
| FreeFramer domain with "Made in Framer" badge, 1 GB bandwidth, 500 AI credits to try; no custom domain; aimed at non-commercial use | Free Free plan | |
| Basic$10/month billed yearly, plus any sales tax; custom domain, 30 pages, 2 CMS collections, 1,000 CMS items, 50 GB bandwidth, 1,000 AI credits/month | $15/mo | $120/yr ($10/mo) |
| Pro$30/month billed yearly, plus any sales tax; 150 pages, 10 CMS collections, 2,500 items, 100 GB bandwidth, redirects, staging, branching, 3,000 AI credits/month | $45/mo | $360/yr ($30/mo) |
| EnterpriseCustom pricing and limits, annual billing; unlimited editors, SSO, SCIM, uptime guarantee, dedicated support | Custom | |
Prices checked on .
Features
In Website builders
| Feature | Framer |
|---|---|
| E-commerce | No · No built-in store or checkout; Framer says commerce is handled with integrations and custom work. One such integration is Framer Commerce, a Shopify plugin made by Butter Supply Inc. |
| CMS | Yes · Collections with references and filters; 2 collections on Basic, 10 on Pro (up to 40 with add-ons) |
| Custom code | Yes · React code components, code overrides, head/body code per site or page |
| Hosting included | Yes · All plans, incl. Free, with SSL; CDN with 20 locations on Basic, 300+ on Pro |
| Design freedom | Yes · Freeform canvas with breakpoints, components and animations |
| Templates | Yes · Community marketplace with free and paid templates |
| SEO tools | Yes · Sitemap, metadata, canonical URLs, JSON-LD; redirects from Pro |
| Memberships | No · No built-in member accounts; third-party plugins such as FrameAuth add logins and gated content |
| Free plan | Yes · Framer domain, "Made in Framer" badge, 1 GB bandwidth; aimed at non-commercial use |